Progressive Nation

October 18th, 2005

Store Wars

Many of you are probably familiar with the popular (or some might say “notorious”) “Meatrix” video that spoofed the Matrix with a pro-vegetarian agenda.

The same communications design company has created another short film titled “Store Wars: The Organic Rebellion,” which addresses the harms of genetically engineered foods (which in the video are analogous to the dark side).

Genetically Modified (GM) food continues to spur controversy on account of the various economic, health, and environmental effects it could have. But compared to other countries, the US is rather silent on the matter. Differences in attitudes have led some places (most notably the European Union and Japan) to enact labeling and traceability requirements for GM foods but in the US, such products are widely accepted with or without markers.

However, attitudes in the US may be shifting given the increasing popularity of stores like Whole Foods Market and Trader Joes. Their profitability seems to indicate that a growing segment of the population is actively seeking out organic foods (and as such, would likely be receptive to the popular media/marketing techniques used in the video spoofs).

Will “Store Wars” resonate with the American public to a level comparable to that of “The Meatrix”? Only time will tell.

This entry was posted on Tuesday, October 18th, 2005 at 1:07 pm and is filed under Environment. You can follow any responses to this entry through the RSS 2.0 feed.

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